I have pondered this poster in McDonalds and wondered why the logo on it should have a right to display a trademark, I'm no expert in this field but it seems to encompass such broad terms? McDonalds come up with some really simple descriptions for their products and services like "saver menu" and then slap a trademark on them . They use such common words that you hardly recognise they are protected by trademark unless you take the time to look. They are so simple yet to arrive at the decision to use them takes a lot of time, thought, and money. You would think that a general term like "saver menu" to be such a generic term and be used by any one but you would be mistaken, Maccy D's hold rights to it.
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